About the Book

Time Cliff: Where Survival Ends and Creation Begins

Frozen Time Energy — like a beacon in a world of illusions and chaos. A book created during the full-scale war in Ukraine, during the blackouts. But it is not about darkness; it is about the path toward the light.

I sincerely believe that this book is for everyone. Crisis management for business and the individual. 100% practice. Written in the simplest possible language, with examples. So that everyone can understand. Hear it, remember it, and apply it. “Time Cliff” is a method for pulling oneself out of the sticky swamp of a heavy reality and finding a path through the dark forest toward a bright meadow and development. This book is multifaceted and universal. Understandable for both a teenager and a professor. Many will likely recognize themselves in it, no matter which continent you live on. It is a book to be read in a single breath. After all, that is exactly how these lines were written.

This book is not about war. Although it was the hardships of wartime that pushed me to write it. During periods of total blackouts, I wrote these lines by candlelight on sheets of paper. And then I typed the text on the computer during the rare inclusions of electricity. Sometimes there was no water, no light, no mobile connection, and no way to prepare hot food. Under missile strikes and attacks by “Shaheds” (large drones with explosives). It was the events of the war that became the catalyst and the provocation for creating the book.

Even considering the conditions in which these lines were written, the book is about something else. About how to survive physically and mentally, and then find your Frozen Time Energy. About how to maintain business management in difficult conditions and, through creativity, come to development.

Who is this book for?

• For those who are beginning to study management. This is a very visual and practical “Textbook.” Deep things are explained simply, with examples and associations. You will definitely remember them.
• For those whose business is in crisis. Strategic and tactical management is shown step-by-step. You will surely note useful points for yourself. And perhaps you will even take a clear algorithm into your work.
• For those who find themselves in a crisis situation. Physically (war, natural disasters, emergency situations) or morally (divorce, stress—the list of options is large). When the Time Cliff becomes a reality. You definitely did not choose this and did not plan it. But it happened. And you must understand how to get out of it. You can read at least a million tips on the Internet, but only someone who has personally, in their own experience, gone through this can help you. It took me four war years to develop my “recipe.” And that is not the limit. I have to apply and test this algorithm every single day.

The book is compact in content. I intentionally did not develop it to the size of a novel. Although I certainly have much more to tell you. I wanted this book to be read quickly but absorbed deeply. It was not enough for me to put my thoughts and feelings into words. Specifically for this book, I developed exclusive graphic works—digital art. They will help to understand the context more deeply. Also, the book is supplemented with the author’s photographs. Many of these projects were created by me, my partners, clients, and like-minded people in Ukraine during the war. Looking at these photos, you will not believe in what conditions and under what pressure of circumstances they were created. And you will see what results we have achieved.

This book can become your mental insurance for the future or a rescue plan in the present. A road not from the world, but toward peace. Toward your individuality. And only in this way, by generating the light of your soul and creativity, can you illuminate the path for others.

With respect and a fire in my heart,

Nataliya Nagorna Author of the book “Time Cliff | Where Survival Ends and Creation Begins”