NAGORNA AGENCY

NAGORNA – Official Trademark & Creative Agency Brand

NAGORNA AGENCY

Client / Industry

Marketing / Creative Project Management / Photo & Video Production

Duration / Format

10 years — long-term strategic and tactical work.
Full-cycle marketing, PR, creative direction, production, and event management.

Project Overview

This project is the most significant and important one in the history of Nagorna Agency.
The agency was founded in 2015 and is named after its founder, Nataliya Nagorna — an award-winning journalist and live TV host, recognized as “Best TV Presenter of the Year” by the national popularity award People’s Recognition.
More than 30 years of management experience and over 20 years of work in marketing and creative industries became the foundation for building a boutique, highly specialized agency focused on marketing, photo and video production for the HoReCa sector and creative industries.
More importantly, this experience made it possible not only to launch the agency, but to sustainably manage, develop, and grow it for more than a decade.

Objectives

• Official trademark registration and legal structuring of the business

• Creative development of the brand: logo, brand book, and visual language

• Agency website development: creative concept, structure, visual system, and content

• Strategic and tactical management of the agency

• Team building: forming a small, highly professional, multifunctional boutique team

• Development of operational management systems

• Building a network of contractors and partners

• Marketing research, audience analysis, and client segmentation

• Strategic and tactical marketing

• Development of service packages and pricing strategy

• Building a sales system and long-term client acquisition channels

• Negotiations and long-term contract management

• Full-cycle creative project management — from concept to delivery

• Agency development: launching new products, services, and directions beyond the original strategy

• Gradual entry into the international market

Challenges / Initial State

• Limited resources at the start (financial, human, and geographic)

• Complete absence of professional photo and video equipment at launch

• Legal and reputational barriers related to the country of trademark registration

• Global pandemic

• Full-scale war initiated by Russia against Ukraine

• Ongoing military reality affecting even rear regions

• Regular power outages

• Mass relocation of specialists abroad

• Sharp decline in purchasing power among target client segments

Creative & Marketing Strategy

• Maximum optimization of resources and business processes

• Building a compact, highly professional, multifunctional team for flexibility and efficiency

• Development of the agency’s services as a modular system with scalable add-ons

• Strong focus on quality and professional standards

• Strategic positioning in the Premium and Deluxe segments

• Gradual acquisition of full professional photo, video, and studio lighting equipment

• Development of the agency’s reputation as a niche leader

• Personal branding of the founder as part of the agency’s credibility and positioning

Art Direction & Production

• Development of original educational programs and seminars for creative industries

• Media participation as part of the founder’s personal branding strategy

• PR contracts at both national and international levels

• Full-cycle advertising campaign development for clients

Including:

• Event concept design and production

• Creation of thematic gastronomic offerings

• Full art direction of all photo and video projects

• Photo and video production for:

• advertising campaigns

• websites

• outdoor advertising

• menus and delivery platforms

• Visual content for leading gastronomy platforms

• Full photo and video post-production

• Quality control and supervision of SMM content

• Launch and management of performance campaigns (Facebook Ads)

Key Actions & Solutions

• Development of a strong and memorable unique value proposition through narrow specialization and high expertise

• Management of hundreds of projects, with a focus on long-term collaborations as a key indicator of client trust and satisfaction

• Organization of dozens of thematic gastronomic and fashion events

• Full production cycle — from creative idea to final deliverables

• Creation of premium-quality content supporting strong market positioning

• Deep integration into media ecosystems of HoReCa, hospitality, fashion, culture, and lifestyle

PR & Media Work

• Professional media relations based on over a decade of experience in television journalism and video production within the team

• Press releases, articles, and editorial materials

• Publications in professional architecture journals, international fashion glossies, and lifestyle media

• TV interview preparation and PR coaching for clients

• Full coordination with television channels

• Development of an entertainment TV project in collaboration with a restaurant

Events & Brand Experiences

• Development of long-term event branding and sustainable event ecosystems

• Over 80 gastronomic and fashion events produced for the agency and its clients

• 10 years of event creation aligned with marketing and PR objectives

Partnerships & Collaborations

• Real Estate Development companies

• HoReCa: restaurants, hotels, cafés, pastry boutiques

• Craft food producers

• Creative industries:

• fashion designers

• architectural studios

• designers

• musicians, vocalists, DJs, sound studios

• Cultural centers

• Media organizations

Results & Impact

• Participation as an expert in the voting process of the National Restaurant Award “Salt” (the Ukrainian equivalent of the Michelin Guide)

• Development and delivery of original educational programs and seminars by Nagorna Agency

• Author-led courses in business communication and dining & business etiquette

• Successful agency management and growth even during the most critical wartime period

• Speaking engagements at professional seminars on restaurant marketing

• Participation in the final stage of the National Restaurant Award “Salt” as a representative of a finalist company

• Live expert appearances on radio and television programs

• High client loyalty with a 90% repeat collaboration rate

• Formation of a loyal audience and a recognizable agency reputation

• More than 80 events

• Long-term strategic partnerships

• Sustainable reputation as a niche leader in marketing and production for creative industries

• Horizontal business integration and expansion

Team & Roles (to be completed)

• Creative Director

• Project Manager

• Photographer

• Video Production

• Video Editing & Motion Design

• Fashion Consulting / Fashion Photography / Fashion SMM

• Event Production

• PR & Media Relations

• SMM & Content Management

• Web Development

• Technical & Production Support

Visual Highlights: Photo & Video Gallery