WOMEN’S IDENTITY

Author’s Fashion & Art Event Series
Nagorna Agency & ELEN GODIS

Client / Industry

Fashion & Art / Business Communication / Hospitality & HoReCa / Cultural Education / PR / Events

Project Format

A long-term interdisciplinary project developed across three strategic directions:

A) Fashion & Art
Curated women’s events featuring fashion shows of new collections by ELEN GODIS — an acclaimed Ukrainian fashion designer, award winner of multiple international competitions, featured by British Vogue.
Each event included a professional fashion photoshoot of the new collection with subsequent publications in international fashion magazines.

B) Business Communication & Cultural Education
Educational and discussion-based formats addressing women’s identity, self-expression, personal style, confidence, and cultural awareness.

C) Hospitality & HoReCa
Each event was developed in collaboration with hospitality partners: hotels, restaurants, premium food brands, wine distributors, sommeliers, and tasting experiences.

Duration / Format

5 years of phased development and format testing
Full-cycle concept development, marketing, PR, production, and event management

Project Overview

Women’s Identity is a multidisciplinary event series designed to organically unite fashion, art, education, and hospitality within a single cultural experience.

The project combined fashion shows, educational talks, wine tastings, professional photo and video production, and international media coverage. Through global fashion and art publications, the results of the project reached audiences worldwide, creating long-term value for all partners involved.

Objectives

Social & Psychological Mission
To support women in exploring and understanding their identity, individuality, and personal style, especially during times of social instability and war.

Strategic & Creative Objectives

• Create a cohesive, recognizable series of women-focused cultural events
• Combine fashion shows with educational and experiential formats
• Support international promotion of the designer’s new collections
• Build strong visual and media assets for all partners
• Integrate hospitality brands naturally into cultural storytelling

Each event included:

• A fashion show of a new designer collection
• Expert talks and speakers relevant to women’s interests
• Opportunity to try on designer garments
• Event photo and video coverage
• Professional fashion photoshoots of the collection and models
• International fashion & art magazine publications
• Wine tastings with sommelier lectures and curated food pairings

Challenges / Initial State

Complex Multi-Industry Format
The main challenge was optimizing business processes, timing, budgets, and team roles to ensure economic efficiency while maintaining premium quality.

Wartime Conditions
Events were held during wartime and required venues with shelters. Event duration was strictly limited (up to 4 hours) due to security regulations and evacuation requirements.

Creative & Marketing Strategy

To optimize resources and budgets, the strategy focused on:

• A multifunctional organizing team
• Strong partnerships across fashion, hospitality, and cultural sectors
• In-house photo and video production by Nagorna Agency, ensuring full creative control and international-level visual quality

Art Direction & Production

The organizers combined multiple roles within one integrated team.

Key production advantages included:

• In-house photo and video production
• High-level visual storytelling suitable for international publications
• Nataliya Nagorna acting both as Creative Director and event speaker, drawing on her background as a journalist, TV host, and senior manager
• ELEN GODIS participating not only as a designer but also as a speaker, strengthening her personal brand

Partners included hotels, HoReCa brands, premium wine distributors, sommeliers, and a professional model agency.

Key Actions & Solutions

Four events were produced as part of a single conceptual series:

1. Brilliant Evening — Portofino Hotel
2. Summer Forever — New ELEN GODIS Collection — Portofino Hotel
3. Celebration of Womanhood: Symphony of Love — Hotel 52
4. ELEN GODIS Fashion Show: Celebration of Womanhood with Sea Panorama — SOL Studio

PR & Media Work

Extensive international media coverage.
Fashion and art photo stories from the project were published in:
USA, Canada, United Kingdom, France, Italy, Spain, and Australia.

Events & Brand Experiences

• Personal branding for project founders and partners
• Four fully produced cultural fashion events
• International fashion & art publications with long-term PR value

Partnerships & Collaborations

• International fashion designer
• Hotels
• Restaurants
• Model agencies
• Wine distributors & sommeliers
• Tourism company
• HoReCa craft food brands
• Makeup school

Results & Impact

• Long-term PR value for project founders and partners at regional and national levels
• Direct marketing impact for the fashion brand (sales of new collections)
• Strong social and educational role during wartime, providing meaningful cultural experiences for women
• Creation of a professional lookbook for online fashion sales
• Portfolio development for young models and model agencies
• Content creation for all partners involved:
  • Nagorna Agency
  • Model agency
  • Wine distributor
  • Tourism company
  • Makeup school
  • Craft cheese producer
• Financial self-sustainability with limited margins
• Strong positive audience feedback
• Extensive media coverage and social media engagement
• Creation of a high-quality visual archive for long-term use

Team & Roles

Creative Director / Author / Lecturer / Copywriter / Marketing Manager
Project Manager
Photographer
Video Production
Fashion & Communication Consultant
Model Agency
PR & Media Partners
Venue & Hospitality Partners
Live Music